Castletown Corporation and SkillPod Media tie up UGC deal
Castletown Corporation and SkillPod Media tie up UGC deal
Castletown Corporation (UK) and SkillPod Media (RSA), in which Convergence Partners has a significant minority interest, have agreed a commercial deal aimed at positioning them in a major drive into user generated content (“UGC”) for casual games. This joint initiative, should result in yielding increased traffic and income from their existing asset bases. This will be achieved by combining SkillPod’s library of world leading games and existing technology platforms with the ‘IMADE’ technology developed for Castletown’s own website ‘ikoncity.com’. SkillPod and Castletown have produced a unique online application that allows users to create and run their own individually created games and contests. The deal also means that other commercial operators can use the software to create branded games for use on their own websites, creating value for their users and avoiding costly once-off production costs.